Brand Values

A hug from Jelliebend is a reminder that you are strong, beautiful, and capable of anything. 💕

Body positivity is deeply important to me as a founder because of my experiences as a young ballerina. I left home at age 12 to attend an elite ballet boarding school. Everyday I slipped into a leotard and tights and stared at my reflection in the mirror while my ballet teacher pointed out all the things that were wrong with me. To heal from these experiences, I needed to learn that my ballet teachers do not get to decide whether I am beautiful or good enough. Instead, I can decide for myself. I want Jelliebend to be a reminder to all women that we do not need to accept limited and un-inclusive beauty standards. Instead, we get to decide what is beautiful for ourselves.