Jellie Brand Values

1.png__PID:1c065695-5036-42d9-887a-a5e9650b9273

Care

Every design begins with empathy. We create products that feel like a supportive hug—helping you move through life with comfort and confidence.

2.png__PID:56955036-72d9-487a-a5e9-650b9273e7c0

Community

We share our stories, lift each other up, and celebrate every win—big or small. Together, we remind each other that healing is not a solo act.

3.png__PID:503672d9-c87a-45e9-a50b-9273e7c06d0f

Resilience

We know life doesn’t always feel easy—but even on the hard days, we keep moving with grace, grit, and a whole lot of heart.

A Note From Founder.png__PID:775f5529-b103-410d-8c6c-79b29e8ea5d7

A Note from Jelliebend's Founder 

Growing up with scoliosis, I felt like an underdog. My ballet teachers mocked me saying I belonged in the “crooked club.” As an adult, I trained in contortion while managing an injury-prone body. However, the challenges of training contortion with scoliosis ultimately inspired the creation of Jelliebend.

Starting Jelliebend- all I had was $3,000 and a dream of helping others feel supported. And now, to witness my creation, support others—and see that same resilience reflected in the Jelliebend community—is the most rewarding path I could imagine.

So don’t count yourself out as an underdog. Your path might not be straight (pun intended 😉), but it will be interesting.

-Ellie 🧡

A Note From Founder.png__PID:775f5529-b103-410d-8c6c-79b29e8ea5d7

A Note from Jelliebend's Founder 

Growing up with scoliosis, I felt like an underdog. My ballet teachers mocked me saying I belonged in the “crooked club.” As an adult, I trained in contortion while managing an injury-prone body. However, the challenges of training contortion with scoliosis ultimately inspired the creation of Jelliebend.

Starting Jelliebend- all I had was $3,000 and a dream of helping others feel supported. And now, to witness my creation, support others—and see that same resilience reflected in the Jelliebend community—is the most rewarding path I could imagine.

So don’t count yourself out as an underdog. Your path might not be straight (pun intended 😉), but it will be interesting.

-Ellie 🧡